Sadie Nash Leadership Project

Sadie Nash Leadership Project was founded in 2001 to promote leadership and activism among young women. The program is designed to strengthen, empower, and equip young women as agents for change in their lives and in the world.

Service

Brand Identity

Client

SNLP

Year

2017

The culture of SNLP is rooted in four major concepts: leadership, feminism and social justice, teaching and learning, and community.

This logo brings out the boldness of its values and the strength in its beliefs.

Brand Identity

The SNLP branding color palette consists of a deep navy blue, a shade of magenta to add brightness and white.

Typefaces used are Helvetica and Fira Sans which aims to cover the legibility needs for a large range of handsets varying in screen quality and rendering.