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Massachusetts Advocates for Children
Massachusetts Advocates for Children (MAC) is a nonprofit children's advocacy organization in downtown Boston.
Service
Brand Identity & Website Design
Client
Massachusetts Advocates for Children
Year
2024
The new logo portrays a parent and a child. The soft edges of the figures convey a more friendly and welcoming identity to their branding to better reflect their organization.
The new font mirrors the same feel. The overlay effect on the logo symbolizes removing barriers and collaboration. The three colors represent- students, families and communities that MAC works with.
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