BEAT
BEAT cocktails are crafted in India at a state of the art facility in Goa. Their refreshing cocktails are a convenient and guilt free alternative to what the market offers. Branding, labels and marketing materials were designed for this new startup.
Service
Brand Identity & Packaging Design
Client
BEAT
Year
2021
The bottled cocktails are made with the intention of giving the experience of an on the go bar.
The logo above showcases the meaning of BEAT with the rhythmic circles and the boldness of characters.
Brand Identity
Gunmetal teal and white are the primary colors of the BEAT brand with a secondary palette containing gradient tones for specific flavors.
Packaging Design
Packaging design created for BEAT is modern and refreshing. The vibrant colors and soothing gradients give the brand a young and fresh look.
